I single-handedly created the entire visual identity—bold, poppy colors (pulled from the existing IPIC brand identity), punchy typography, and playful iconography that felt more like a cool underground zine than a legal handbook. The goal? Make IP careers feel accessible, exciting, and open to everyone, not just the usual demographic. Every design choice was intentional, from the sticker-like graphics that made the content feel personal and interactive to the layered, high-energy layouts that kept things visually dynamic. The end result? A campaign that didn’t just look good—it got noticed.