National arts centre
Nestled at the heart of Canada’s capital, the National Arts Centre (NAC) stands as a beacon of cultural enrichment and artistic innovation. Esteemed for its commitment to excellence, the NAC showcases an eclectic array of performances that span theatre, music, and dance, reflecting both the nation’s traditions and its contemporary artistic pulse. As a pivotal cultural institution, the NAC not only stages world-class productions but also nurtures the talents of emerging artists across the country. With its majestic performances and educational initiatives, the National Arts Centre continues to inspire, challenge, and elevate the artistic dialogue in Canada.
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together
2024-2025
Season
For the 2025 season at the National Arts Centre, we decided to integrate the hexagonal shapes prevalent in the Centre’s architecture into a dynamic visual system for their marketing materials. The hexagon, a recurring motif inspired by the building’s design, symbolizes structure, connectivity, and energy—themes that resonate deeply with the NAC’s commitment to being a vibrant hub for the performing arts.
I created a design where the hexagon not only frames the performer but also radiates outward, symbolizing the expansive impact of the arts. This visual metaphor of energy emanating from the focal point— the performer—aims to convey the life force and emotional resonance of the performances. I utilized a palette of bright, vibrant colors to underscore the diversity and vibrancy of the NAC’s programming, reflecting the Centre’s strategic goals of equity, diversity, and inclusion.
This design concept was applied across various platforms, including posters, digital banners, and promotional videos, ensuring a cohesive and impactful visual identity that invites audiences into the ‘house of dreams’ that is the NAC.
Various
performances
Each design was meticulously crafted to highlight the key elements of the performance, particularly focusing on the performers themselves, using striking imagery to capture the essence of each show. I employed varying fonts, color schemes, and graphical treatments to align with the mood and energy of each event, ensuring that the visuals were not only eye-catching but also deeply reflective of the content and spirit of the performance.
GET IN TOUCH
Call me or text me at 647.410.7843. Email me at ugochi.umeugo2.gmail.com (or use this handy form to the right).
GET IN TOUCH
Call me or text me at 647.410.7843. Email me at ugochi.umeugo2@gmail.com (or use this handy form down here).